Sonography Canada



It is expected that Sonography Canada members will demonstrate behavior that is in keeping with the core values of our organization.  Members are expected to conduct themselves in a professional and appropriate manner at all times. 

Sonography Canada values the dignity and worth of each person.  We believe that every individual has the right to work in an environment of integrity, respect and compassion, and in a professional atmosphere that is harassment free.  We also attach importance to giving each patient the best care possible which includes respect and compassion from all Sonography Canada members/sonographers during the entire time of their interaction with the patient.

Definitions/associated Terms:

Compassion- Demonstrate compassion for our patients, their families and our colleagues when we:

  • Listen actively to patient’s needs and respond appropriately
  • Use empathy effectively
  • Make an extra effort to accommodate any special needs
  • Ensure a safe, comfortable work environment
  • Provide help when needed

Commitment to quality
- Demonstrate a commitment to quality when we:

  • Provide the right services to the right person at the right time
  • Demonstrate pride in being a sonographer
  • Look for  opportunities to grow and improve as a sonographer
  • Maintain a sense of responsiveness in regards to the needs of the patients

Respect for the individual
- Demonstrate respect for the individual when we:

  • Maintain the patient’s privacy
  • Maintain confidentiality of both the patient and other members
  • Be courteous to patients and others
  • Treat others as we would like to be treated
  • Acknowledge and value our differences
  • Act professionally with patients and other members


Harassment means a course or pattern of objectionable or improper comment(s) or behavior(s), that is known or should reasonably be known to be unwelcome, that is directed at, and is offensive to any other member or patient.  It includes improper, disrespectful or offensive comment; behavior or display made on either a one-time or continuous basis that would demean, belittle, or cause personal humiliation or embarrassment.

Personal Harassment:

Includes, without limitations a course or pattern of aggressive, intimidating, bullying behavior including yelling in anger, shouting, throwing or slamming property, sarcastic

remarks, profane gestures, threatening harm to a person or property, invading an individual’s personal space.

Sexual Harassment:

Emphasizing unwelcome behavior of a sexual nature which includes but is not limited to gender-based slurs, jokes, unwelcome remarks, comments or conduct emphasizing the sex or sexual orientations of a person, unwelcome solicitations, touching, petting, pinching, leering, display of sexually offensive pictures or materials, sexually suggestive gestures, questions or discussions about sexual activities, derogatory or degrading remarks, sexual advancement of someone in a position to grant or deny or benefit, reprisal for rejecting the sexual advances of someone in such a position.

Racial Harassment:

Harassment on the basis of race, citizenship, place of origin, creed, colour or ethnic origin.  Racial harassment includes, but is not limited to, demeaning racial remarks, racial epithets, insults, jokes or innuendoes, displaying racist, degrading, derogatory or offensive pictures and other materials, taunts, refusal to work with an individual on these grounds or perform a test on a patient on these grounds, negative actions and communications and physical abuse.